# perpetua.io

> AI-optimized mirror of perpetua.io containing 50 pages totalling 74,468 words of clean markdown content, structured data, and semantic HTML. Original source: https://perpetua.io. Last updated: 2026-09-11T03:42:21.558Z.

Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG).

## Homepage

- [eCommerce Advertising Software | Perpetua](/content/site-root.html): Perpetua provides eCommerce advertising software and managed services for marketplaces including Amazon and Instacart — plus solutions for Amazon DSP, OTT and Google ads. (269 words)

## Articles & Blog Posts

- [Amazon Peak Season 2026: Key Dates & Seller Strategy | Perpetua](/content/blog-amazon-peak-season/index.html): The complete Amazon peak season 2026 guide for brands and advertisers — every key shopping event, industry conference, FBA deadline, and ad strategy you need to win the year. (6,037 words)
- [Holiday 2020: By the Numbers | Perpetua](/content/blog-holiday-2020-by-the-numbers/index.html): To help plan for the 2020 holiday season, we put together our top three most critical trends.  (697 words)
- [Black Friday Cyber Monday: By the Numbers | Perpetua](/content/blog-black-friday-cyber-monday-by-the-numbers/index.html): We took a look at the data to help inform your BFCM 2020 strategy. (867 words)
- [Amazon Prime Day 2021: The Results Are In | Perpetua](/content/blog-amazon-prime-day-2021-the-results-are-in/index.html): The results are in. See how Amazon Prime Day 2021 performed across categories, sales growth and year over year trends. (500 words)
- [Prime Day 2022: Insights and Strategies for Success | Perpetua](/content/blog-prime-day-2022-insights-and-strategies-for-success.html): Get set up for success this July 2022 Prime Day. Here's how. (2,032 words)
- [Impressions vs Conversion Rates: An Analysis of Amazon Advertising Benchmarks for Q2 2023 | Perpetua](/content/blog-impressions-vs-conversion-rates-an-analysis-of-amazon-advertising-benchmarks-q2-2023.html): Analysis of Amazon advertising benchmarks for Q2 2023, focusing on Sponsored Brands and exploring metrics like impressions, CTR, and conversion rate. (1,690 words)
- [What Are Amazon Feedback & Review Management Tools? | Perpetua](/content/blog-amazon-customer-feedback-management-tool/index.html): Managing reviews on Amazon is a critical part of your business. Learn how you can use Amazon feedback & review management tools to organize, prioritize, and respond to customer reviews. (1,384 words)
- [Prime Day 2021: Insights and Strategies for Success | Perpetua](/content/blog-prime-day-2021-insights-and-strategies-for-success.html): As one of the biggest events of the year for Amazon, Prime Day is the perfect opportunity to reach a massive audience of motivated shoppers, engage with new-to-brand shoppers and grow your retargeting audience pool to drive incremental sales. (1,779 words)
- [2021 Amazon Trends: Video + OTT, Sponsored Display and Amazon Marketing Cloud | Perpetua](/content/blog-2021-amazon-trends-video-ott-sponsored-display-and-amazon-marketing-cloud.html): Amazon is crushing the ad game. Their ad business has grown significantly over the past few years and we're predicting a run of +$25B in 2021. Here are 4 predictions we have on what will drive Amazon advertising success in 2021. (1,387 words)
- [The Retail Media Advertising Framework: A Comprehensive Guide | Perpetua](/content/blog-retail-media-advertising-framework-guide/index.html): Discover the power of retail media advertising and learn how to leverage it effectively. Get insights, strategies, and best practices in this comprehensive guide. (1,378 words)
- [Study: Intraday Optimization - Hourly Amazon Ad Performance Data and Strategies | Perpetua](/content/blog-a-mini-study-intraday-optimization/index.html): This study shows hourly ad performance trends and heatmaps for Amazon Sponsored Products in the US and recommends strategies for how to use these insights to reach different goals using Perpetua. (1,647 words)
- [Amazon OTT Advertising: Can Amazon Streaming TV Ads Work for You? | Perpetua](/content/blog-amazons-ott-opportunity/index.html): Amazon over-the-top (OTT) advertising lets retailers run video ads on streaming platforms like IMDb TV, Twitch, and Fire TV. Learn how does it work, and why is it trending now? (1,165 words)
- [How Amazon Advertisers Can Leverage Chat GPT AI to Increase Sales  | Perpetua](/content/blog-how-amazon-sellers-can-leverage-chat-gpt-ai-to-increase-sales.html): Boost Amazon sales with ChatGPT - Learn how this AI-powered ChatGPT can help streamline customer engagement and drive conversions for Amazon Advertisers. (1,460 words)
- [5 Fast Facts: recapping Amazon Prime Day 2022 | Perpetua](/content/blog-5-fast-facts-recapping-amazon-prime-day-2022/index.html): Discover the 2022 Amazon Prime Day performance backed by data-driven analysis to hone your Prime Day strategy for next year. (1,152 words)
- [The importance of your Amazon Brand Store to capture increased traffic and sales | Perpetua](/content/blog-the-importance-of-your-amazon-brand-store-to-capture-increased-traffic-and.html): Your brand store is a critical point to engage with customers, enhance your brand visibility and drive increased traffic and sales. Learn how to optimize your brand store to its maximum potential.  (927 words)
- [Introducing Market Signals for Amazon Advertising | Perpetua](/content/blog-market-signals-amazon-advertising/index.html): Discover Perpetua Market Signals, a new feature that helps optimize Amazon advertising using organic rank and market insights for smarter growth. (1,255 words)
- [3 ways to use competitive market intelligence to identify incremental growth opportunities  | Perpetua](/content/blog-3-ways-to-use-competitive-market-intelligence/index.html): Understand how your brand is situated within the context of your broader category, and how to use competitive market intelligence insights to identify incremental opportunities for business growth. (902 words)
- [Amazon Sponsored Products: 10 Best Optimization Tips | Perpetua](/content/blog-amazon-ppc-ad-optimization/index.html): We’ve gathered the best optimization tips for your Amazon sponsored products campaigns so you can decrease ad spend and maximize profits! (2,094 words)
- [Amazon Prime Day Advertising Strategy: Choose High-Value Deal Products | Perpetua](/content/blog-amazon-prime-day-deal-product-strategy/index.html): Learn how to use AMC insights to pick Prime Day deal products that attract high-value shoppers, drive repeat purchases, and maximize long-term growth. (1,161 words)
- [Prime Day 2020: Data, Trends and Key Takeaways for the Holiday Season | Perpetua](/content/blog-prime-day-2020-data-trends-and-key-takeaways-for-the-holiday-season.html): We took a look at performance data from across our customer base to help inform your strategy through cyber week and the remainder of the holiday season. (717 words)
- [Amazon Prime Day 2023: Performance, Results & Insights | Perpetua](/content/blog-amazon-prime-day-2023-performance-results-insights.html): Discover the extraordinary success of Prime Day 2023 with remarkable sales and significant trends. Analyze key trends, categories, and advertising performance during this mega-shopping event. (989 words)
- [Alexa for Shopping (Amazon Rufus): The Complete Guide for Brands and Sellers (2026) | Perpetua](/content/blog-alexa-for-shopping-amazon-rufus-the-complete-guide-for-brands-and-sellers.html): Learn how Alexa for Shopping (Amazon Rufus) impacts product discovery, search, advertising, and retail media strategy for brands and sellers. (2,042 words)
- [Your Black Friday Cyber Monday Marketing Strategy 2022 | Perpetua](/content/blog-black-friday-cyber-monday-ecommerce-strategies.html): Hone your Black Friday Cyber Monday marketing strategy by looking at recent years' performance data, and get recommendations on how you can maximize the impact of your marketing investment for this year’s Black Friday Cyber Monday peak period.  (988 words)
- [Maximizing the Impact of Amazon's Top-of-Search Ad Placements | Perpetua](/content/blog-maximizing-the-impact-of-top-of-search-amazon-ad-placements.html): Discover the best strategies to maximize your impact with top-of-search Amazon Sponsored Products ad placements. Learn how to avoid common mistakes and get ahead of the competition with our top three recommendations. (862 words)
- [Prism: The New Era of Market-Aware Advertising | Perpetua](/content/blog-perpetua-prism-the-market-aware-competitive-intelligence-tool.html): Prism is Perpetua’s market and competitive intelligence tool. It gives brands instant insight into how they’re performing relative to competitors on Amazon, and it allows them to translate those insights into action immediately. (743 words)
- [Hourly Amazon performance data unlocks critical levers for your advertising strategy | Perpetua](/content/blog-hourly-amazon-performance-data-ad-strategy/index.html): Hourly Amazon performance data via Amazon Marketing Stream will unlock critical levers for advertisers to understand how their campaigns are performing and where to best optimize for maximum growth and profitability.  (798 words)
- [The Power of Line Item Optimization on the Amazon DSP | Perpetua](/content/blog-line-item-optimization-amazon-dsp/index.html): The Power of Line Item Optimization on the Amazon DSP (562 words)
- [Black Friday Cyber Monday 2021: What You Need to Know | Perpetua](/content/blog-black-friday-cyber-monday-2021-what-you-need-to-know.html): Black Friday, Cyber Monday and the holidays are fast approaching. Learn strategies to optimize your advertising for maximum success and best practices to help you drive incremental sales during peak seasons.  (830 words)
- [eCommerce Advertising Blog | Perpetua](/content/blog/index.html): Perpetua's blog for eCommerce advertising news, insights tips and content for sellers, brands and agencies looking to grow their business. (241 words)
- [Amazon Competitor Signals for Market Share Growth  | Perpetua](/content/blog-amazon-competitor-signals-for-market-share-growth.html): Learn how Perpetua Competitor Signals help Amazon advertisers capture market share, respond to competitor changes, and optimize campaigns in real time. (1,270 words)
- [What are Amazon Editorial Recommendations? | Perpetua](/content/blog-amazon-editorial-recommendations-for-ecommerce.html): Amazon Editorials help drive SERP performance on top keywords for brands. Learn how they work and why they are important for advertisers to leverage as a part of their full funnel strategy. (589 words)
- [Prime Day 2019 was the most successful yet. But for who? | Perpetua](/content/blog-amazon-prime-day-success/index.html): It's been a month since Prime Day. The results are in and the impact was notable. Amazon even claims that Prime Day 2019 was the most successful yet. (642 words)
- [4 Retail Media Trends for 2022 | Perpetua](/content/blog-4-retail-media-trends-for-2022/index.html): Retail media is constantly evolving and we're breaking down 4 key trends for you to keep note of in 2022. From advertising solutions, to adoption of KPIs, to better measurement of brand media's influence on sales. (873 words)
- [COVID-19 Effect: The unique buying behavior of first-time Amazon shoppers | Perpetua](/content/blog-first-time-amazon-shoppers/index.html): Now is an opportune time for Amazon marketers to experiment with new strategies and to drive new to brand purchases from an influx of entirely new shoppers. (865 words)
- [Amazon Keyword Strategy in the AI Era | Perpetua](/content/blog-amazon-keyword-strategy-in-the-ai-era/index.html): See how AI is reshaping Amazon keyword strategy by helping advertisers validate keyword ideas instead of discovering them through campaign data. (941 words)
- [Amazon DSP Optimization: Nutrition Brand's 218% Growth | Perpetua](/content/blog-amazon-dsp-budget-optimization-case-study/index.html): See how a nutrition brand used Amazon DSP budget optimization to drive 218% sales growth and lower CPMs. Case study reveals iterative line-item approach. (702 words)
- [Retail Media: Why you should have an omnichannel approach | Perpetua](/content/blog-retail-media-why-you-should-have-an-omnichannel-approach.html): Why should brands have an omnichannel approach to their retail media strategy? Learn how brands can maximize visibility, drive marketshare and access unified data across multiple marketplaces. (525 words)
- [Building a brand on Amazon: Having a good product is no longer enough, you need a great brand too | Perpetua](/content/blog-building-a-brand-on-amazon/index.html): With increased competition on Amazon, having a good product is no longer enough, building a strong brand presence is key for your business. Learn how you can lean into branded experiences across Amazon and leverage Amazon Ads to drive incremental growth.  (2,900 words)
- [How to leverage Amazon Marketing Stream during Prime Day | Perpetua](/content/blog-leverage-amazon-marketing-stream-for-prime-day.html): Leverage Amazon Marketing Stream hourly insights to optimize your Prime Day ads and drive incremental growth. We look at aggregate performance metrics like ACOS, CPC, and sales, along with category benchmark insights.  (1,321 words)
- [How Amazon's DSP Inventory on Netflix Drove 517% Growth for a Beauty Brand | Perpetua](/content/blog-netflix-dsp-beauty-brand-growth/index.html): See how Perpetua used Amazon's DSP inventory on Netflix to drive 517% growth, boost ROAS, and acquire new customers for a celebrity beauty brand. (432 words)
- [Amazon is getting aggressive this holiday season, are you? | Perpetua](/content/blog-invest-your-next-ad-dollar/index.html): The holiday season is officially here. With Thanksgiving falling so late in November, the 2019 shopping season is 6 days shorter than usual. (1,202 words)
- [Sponsored Display Product Targeting with Perpetua | Perpetua](/content/blog-sponsored-display-product-targeting/index.html): Remember when we made launching a Sponsored Display retargeting campaign as easy as flipping a switch? (492 words)
- [Growing your brand on Amazon with Perpetua: AI-Optimized Sponsored Brand Ads | Perpetua](/content/blog-growing-your-brand-on-amazon-with-perpetua-ai-optimized-sponsored-brand-ads.html): Amazon’s most powerful ad unit has historically been the Sponsored Products ad. With good reason: these bottom of funnel ad units appear natively within the search page and are wildly effective at converting a customer’s intent into a purchase.  (464 words)
- [Amazon Advertising Software | Perpetua](/content/amazon-advertising-software/index.html): Amazon Advertising Software from Perpetua is designed to optimize all Amazon ad types and will help you maximize returns from your Amazon PPC campaigns. (358 words)
- [Amazon SEO: Product Ranking Guide 2021 | Sellics | Perpetua](/content/blog-amazon-seo-search-engine-optimization-organic-growth-strategy.html): How do you rank your Amazon product in pole position? This comprehensive guide covers everything you need to know about Amazon SEO and how to continually improve your sales and organic rankings on Amazon. (9,997 words)
- [Amazon Sponsored Products (Ads): Strategy & Optimization | Perpetua](/content/blog-amazon-sponsored-products-ads-strategy-and-optimization.html): Learn step-by-step how Amazon Sponsored Products ads works and how to create and optimize successful campaigns to promote your products. (5,237 words)
- [Amazon ACoS: What It Is & How to Calculate | Perpetua](/content/blog-amazon-advertising-cost-of-sale-acos/index.html): Learn how to define, calculate and effectively improve your ACoS on Amazon (break even and target ACoS metrics). Influencing factors like CPC are explained. (5,774 words)
- [Amazon New-to-Brand: What It Measures & What It Misses | Perpetua](/content/blog-amazon-new-to-brand-metric-what-it-measures/index.html): Amazon's NTB metric counts fewer new customers than you think. Learn what new-to-brand actually measures, where it falls short, and how to read it in context. (1,189 words)

## Listings & Categories

- [News | eCommerce Advertising Blog | Perpetua](/content/blog/category/news/index.html): Perpetua's blog for eCommerce advertising news, insights tips and content for sellers, brands and agencies looking to grow their business. (140 words)

## Resources

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