# Perpetua Blog

## Featured stories

**How to use branded traffic to strategically drive incremental sales on Amazon**  
[Read More](/content/blog-branded-traffic-strategy-amazon-ads/index.html)  
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**Amazon unBoxed 2025: The announcements that matter for performance marketers**  
[Read More](/content/blog-amazon-unboxed-2025-announcements/index.html)  
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**CAP Barbell wins Prime Big Deal Days with a full-funnel strategy**  
[Read More](/content/blog-cap-barbell-prime-big-deal-days-full-funnel/index.html)  
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**Amazon ACoS: What Is Advertising Cost of Sale and How to Improve It**  
[Read More](/content/blog-amazon-advertising-cost-of-sale-acos/index.html)

## Strategy

**What New-to-Brand measures, what it misses, and how to read it as a growth signal**  
[Read More](/content/blog-amazon-new-to-brand-metric-what-it-measures/index.html)  
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**How AI is changing where keyword strategy starts on Amazon**  
[Read More](/content/blog-amazon-keyword-strategy-in-the-ai-era/index.html)  
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**The right time to add Amazon DSP to your media mix**  
[Read More](/content/blog-when-to-add-amazon-dsp-to-your-media-mix/index.html)  
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**How competitor signals help Amazon Advertisers capture market share in real time**  
[Read More](/content/blog-amazon-competitor-signals-for-market-share-growth/index.html)  
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**Alexa for Shopping (Amazon Rufus): The Complete Guide for Brands and Sellers (2026)**  
[Read More](/content/blog-alexa-for-shopping-amazon-rufus-the-complete-guide-for-brands-and-sellers/index.html)

## Customer Stories

**Xtreme ROI scales beauty brand Simpletics’ growth in a competitive category with Perpetua**  
[Read More](/content/blog-xtreme-roi-simpletics-growth-perpetua/index.html)  
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**Perpetua’s Amazon DSP inventory on Netflix strategy unlocked 517% growth for a celebrity-backed beauty brand**  
[Read More](/content/blog-netflix-dsp-beauty-brand-growth/index.html)  
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**How Cartograph used Perpetua’s Amazon DSP budget optimization to drive 281% sales growth for a nutrition brand**  
[Read More](/content/blog-amazon-dsp-budget-optimization-case-study/index.html)  
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**CAP Barbell wins Prime Big Deal Days with a full-funnel strategy**  
[Read More](/content/blog-cap-barbell-prime-big-deal-days-full-funnel/index.html)

## News

**Introducing Market Signals: Optimize Amazon advertising around the market, not just the metrics**  
[Read More](/content/blog-market-signals-amazon-advertising/index.html)  
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**Elevate your ads with creative headlines: Introducing the power of Large Language Models**  
[Read More](/content/blog-introducing-creative-headlines-ai-llms/index.html)  
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**Tap into incremental sales opportunities with niche insights**  
[Read More](/content/blog-uncover-amazon-competitive-niches-with-sales-opportunity-finder/index.html)  
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**Offsite placements for Amazon Sponsored Products ads—what you need to know**  
[Read More](/content/blog-off-site-amazon-sponsored-product-ads/index.html)  
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**Amazon introduces Multi-ASIN Sponsored Brands video ads**  
[Read More](/content/blog-amazon-multi-asin-sponsored-brands-video-ads/index.html)