Perpetua Blog

Featured stories

How to use branded traffic to strategically drive incremental sales on Amazon
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Amazon unBoxed 2025: The announcements that matter for performance marketers
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CAP Barbell wins Prime Big Deal Days with a full-funnel strategy
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Amazon ACoS: What Is Advertising Cost of Sale and How to Improve It
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Strategy

What New-to-Brand measures, what it misses, and how to read it as a growth signal
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How AI is changing where keyword strategy starts on Amazon
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The right time to add Amazon DSP to your media mix
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How competitor signals help Amazon Advertisers capture market share in real time
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Alexa for Shopping (Amazon Rufus): The Complete Guide for Brands and Sellers (2026)
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Customer Stories

Xtreme ROI scales beauty brand Simpletics’ growth in a competitive category with Perpetua
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Perpetua’s Amazon DSP inventory on Netflix strategy unlocked 517% growth for a celebrity-backed beauty brand
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How Cartograph used Perpetua’s Amazon DSP budget optimization to drive 281% sales growth for a nutrition brand
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CAP Barbell wins Prime Big Deal Days with a full-funnel strategy
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News

Introducing Market Signals: Optimize Amazon advertising around the market, not just the metrics
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Elevate your ads with creative headlines: Introducing the power of Large Language Models
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Tap into incremental sales opportunities with niche insights
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Offsite placements for Amazon Sponsored Products ads—what you need to know
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Amazon introduces Multi-ASIN Sponsored Brands video ads
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