## News

**Introducing Market Signals: Optimize Amazon advertising around the market, not just the metrics**  
[Read more](/content/blog-market-signals-amazon-advertising/index.html)  
_(8 min)_

**Elevate your ads with creative headlines: Introducing the power of Large Language Models**  
[Read more](/content/blog-introducing-creative-headlines-ai-llms/index.html)  
_(5 min)_

**Tap into incremental sales opportunities with niche insights**  
[Read more](/content/blog-uncover-amazon-competitive-niches-with-sales-opportunity-finder/index.html)  
_(6 min)_

**Offsite placements for Amazon Sponsored Products ads—what you need to know**  
[Read more](/content/blog-off-site-amazon-sponsored-product-ads/index.html)  
_(7 min)_

**Amazon introduces Multi-ASIN Sponsored Brands video ads**  
[Read more](/content/blog-amazon-multi-asin-sponsored-brands-video-ads/index.html)  
_(3 min)_

**Amazon broad match include variations & synonyms**  
[Read more](/content/blog-amazon-updates-broad-match-for-sponsored-products-to-include-variations-and-synonyms/index.html)  
_(2 min)_

**Walmart’s Sponsored Brands roll out to all advertisers**  
[Read more](/content/blog-walmart-sponsored-brands-advertising-guide/index.html)  
_(4 min)_

**The Release of Retail Data in the Amazon Marketing Cloud Unlocks the Future of Amazon Attribution Capabilities**  
[Read more](/content/blog-retail-data-amazon-marketing-cloud-unlocks-attribution/index.html)  
_(2 min)_

**Perpetua Expands Criteo Partnership to Better Serve EMEA**  
[Read more](/content/blog-perpetua-expands-criteo-partnership-to-better-serve-emea/index.html)  
_(3 min)_

**Introducing Perpetua’s New Amazon DSP Optimization**  
[Read more](/content/blog-introducing-perpetuas-new-amazon-dsp-optimization/index.html)  
_(3 min)_

**Introducing Perpetua Stream: Intraday Optimization leveraging hourly reporting**  
[Read more](/content/blog-introducing-intraday-optimization/index.html)  
_(2 min)_

**Perpetua is Onboarded as Walmart Connect’s Preferred API Partner**  
[Read more](/content/blog-perpetua-is-onboarded-as-walmart-connects-preferred-api-partner/index.html)  
_(3 min)_